A private alliance · Tokyo, Japan

Japan market entry, GTM and execution.

JEGA gives overseas companies a Japan-side team — strategy, partner access, investors, and local execution — without building an entity first.

On-demand webinar

Japan GTM: Test, Sell, Partner, or Hire?

How B2B SaaS & AI companies should decide their Japan entry model — a JEGA × Konsyg session, now available to watch on demand.

Hosts: Ayuki Kamata + Kaito Suzuki Moderator: Bradford Gray
Japan GTM: Test, Sell, Partner, or Hire? — JEGA × Konsyg webinar
The Japan entry gap

Japan is attractive — and hard to enter without local execution capacity

01

Japanese-language business communication

02

Enterprise sales cycles and internal approvals

03

Hiring, entity setup, operational readiness

04

Local partner and reseller discovery

05

Security, audit, and compliance expectations

06

No trusted Japan-side execution support

The JEGA approach

One coordinated ecosystem

Most companies do not need a full local entity on day one. They need a practical way to test, connect, validate, and execute.

Coordination

JEGA Core

Overseas companies · deal inflow Companies exploring, or already selling into, Japan.
Overseas company portfolio Curated companies with selective exposure to relevant partners.
VC / fund pool Investors seeking deal flow and validation in the Japanese market.
SIer / reseller / implementation Channels that carry the product into enterprise accounts.
AI / DX consulting PoC design and delivery for enterprise buyers.
Japan GTM / BD Hypothesis, ICP, outreach and follow-up, run in Japanese.
EOR / accounting / audit / PR The operational and compliance layer Japanese buyers expect.
APAC / global network Regional reach beyond Japan, in both directions.
Where the difference shows
The usual route
With JEGA
Single vendor
Specialist alliance
Limited introductions
Project-based execution
Fixed local hiring
Flexible Japan-side team
Isolated service providers
Coordinated infrastructure
Limited network visibility
Partners, investors, and channels
Capabilities

Modular capabilities, assembled per project

You take the functions the project actually needs. Nothing more.

Japan GTM and business development

Market hypothesis, ICP, outreach, partner discovery, follow-up.

AI and DX consulting

Implementation partners, PoC, AI and DX projects, training.

SIer, reseller, implementation

Reseller discovery, implementation channels, enterprise access.

EOR, employment, entity setup

EOR, payroll, entity options, local setup coordination.

Accounting, tax, audit, security

Audit, security explanation, enterprise readiness.

PR, media, events

PR narrative, media, webinars, investor nights, roundtables.

VC and investor network

Investor connectivity, strategic capital connections.

APAC cross-border network

Japan-to-APAC and APAC-to-Japan expansion support.

Institutional and global network

Trade, MSME, international events, institutional access.

Productized services

Ways to enter, packaged

Some of what JEGA does is standardized into products you can buy directly. Others are scoped per project. Start where your stage fits.

Flagship product · buy directly

Exhibition-led business development

A trade show is a start — we turn the booth into pipeline. A founder-led BD team that connects prep, the floor, follow-up and continuing GTM, so a Japan show produces qualified meetings and live deals, not just business cards.

  • Founder-led qualification on the floor
  • Follow-up in Japanese, meetings booked
  • Continues into a Japan GTM motion
¥550k–2.20m · three packages + success-fee option
Scoped per project
  • Japan GTM Sprint

    3–6 months of embedded go-to-market — outreach, meetings, proposals, closing support.

  • Market-entry diagnostic

    A short sprint assessing fit, entry route, and the cheapest next step to build evidence.

  • Embedded Japan desk

    A standing Japan-side team — BD, coordination, partner and hiring support — without an entity.

How we can work together

From the first conversation to Japan-side execution

1

Initial discussion

Understand the company, product, target market, and Japan objectives.

2

Japan entry diagnosis

Assess market fit, entry path, required functions, realistic next steps.

3

Scope and team design

Define scope, project structure, responsibilities, required specialists.

4

Partner and specialist access

Connect with relevant GTM, SIer, AI, EOR, audit, PR, investor, or APAC partners.

5

Execution and expansion

Project-based execution, follow-up, partner development, ongoing operations.

Four ways to start
01

Diagnostic sprint

A short assessment of Japan market entry readiness.

02

Project-based execution

Defined scope, timeline, deliverables, and a Japan-side team.

03

Embedded Japan desk

Ongoing Japan-side BD, coordination, and partner management.

04

Portfolio-based access

Registration with selective exposure to investors and partners.

Japan-readiness check

Are you ready for Japan — and how far should you commit?

Thirteen quick questions on your commitment, your evidence, and your stage. Everything is calculated in your browser and nothing is sent or saved.

A 2-minute read on where you stand

No email required. You'll get a straight assessment and a concrete next step — from testing cheaply to going full go-to-market.

Ranges only · nothing leaves your browser

Founding governing members

Guided by founding core members, not a directory

Start here

Tell us what you want Japan to look like